According to the writer of The Journalist’s Resource, Farah Qureshi (2016), “The percentage of characters in popular films and primetime TV shows who are Native American ranges from zero to 0.4 percent, according to content analyses.” The Native American presence is nearly invisible in media however, when they are included it is usually as a relic of the past. Rarely are they shown as modern people but when they are shown it is usually stereotypically or inaccurately. Much of the representation focuses on issues such as addiction, poverty, or lack of education. These negative depictions have psychological consequences and it is harmful to Native people. Not only does it influence how people view Natives but it influences how Natives view themselves.
Representation matters for Native people because it has immense power to shape ideas, break down barriers, and serve as a source for inspiration. Native people have had an unheard voice for far too long. Their stories are valid and needed in the media. Now more than ever, diversity is being celebrated and appreciated. So it is critical that all voices are represented. Many Nations Studios aims to give Native people their opportunity to tell their truth and story. We are committed to a culturally responsive framework that allows us to work with tribes throughout the Pacific Northwest and beyond. We want to show the stories of power, beauty, and resiliency. We want the untold stories of Native people to come to light because their voices are valid and needed. Source retrieved from: https://journalistsresource.org/race-and-gender/native-americans-media-stereotype-redskins/#:~:text=The%20percentage%20of%20characters%20in,percent%20of%20video%20game%20characters.
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